As of November 2020, the total number of citations of his papers in Google Scholar reaches over 21,600 with an H-index of 55. He has close to 100 journal publications with many of them published in various top-tier and highly reputed journals, including MIS Quarterly, Journal of Management Information Systems, Journal of the Association for Information Systems, European Journal of Information Systems, Decision Support Systems, Information & Management, International Journal of Electronic Commerce, Decision Sciences and others. Chau conducts research in IT adoption/implementation and electronic commerce. Prior to joining UNNC in March 2019, he was Padma and Hari Harilela Professor in Strategic Information Management at The University of Hong Kong. Chau is Vice Provost for Research and Knowledge Exchange and Li Dak Sum Chair Professor in Information Systems and Operations Management at the University of Nottingham Ningbo China (UNNC).
NPD VIDEOSCAN HOW TO
Our findings provide important implications for content owners on how to balance physical sales with revenues from streaming licenses. We also find that the cannibalization between these two channels is much stronger for movies with higher level of content stickiness (e.g., more recent titles, and titles with a general audience (G) or parental guidance (PG) rating or belonging to the children/family genre).
Our difference-in-differences analysis shows that the decline in the streaming availability of Epix's content caused an increase of 36.07% in its monthly DVD sales during the 15 months after the event. This occurrence allows us to investigate the causal effect of subscription streaming on physical DVD sales. This event created an exogenous shock that significantly reduced the streaming availability of Epix's content because of the difference in the market shares of the two streaming service providers at the time. We answer this question using a natural experiment that occurred on October 1, 2015, when the content owner Epix switched its streaming partner from Netflix to Hulu. Whether and how it affects the sales of physical media, which was previously the industry's largest revenue source for decades, is still not well understood.
NPD VIDEOSCAN DRIVER
Subscription-based video streaming has recently become the main revenue driver in the home entertainment industry.
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