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The absolute retention curve shows you how well your videos retain viewers. In YouTube’s audience retention report, there will be two graphs: the absolute retention curve and relative retention curve. And watching your video during steep dips of engagement will tell you what might be boring your viewers, allowing you to scrap those elements from current and future videos. The most engaging parts of your video could be your next best video topics. YouTube elevates videos with high audience retention in their search rankings and suggestions because these videos can effectively capture viewers' attention.Īudience retention can also inform your future video strategy. Audience RetentionĪudience retention shows you the percentage of viewers who watch and leave your video at every single moment of the video. You can also find this metric in your watch time report. But if your video can engage viewers, your average view duration and total watch time will increase at the same time, boosting your search and recommendations rankings. If your video can’t engage viewers, they’ll bounce from your video quickly, leaving you with an unimpressive average view duration. This metric measures your video’s ability to engage viewers. Average View DurationĪverage view duration is the total watch time of your video divided by the total number of video plays, including replays. You can find this metric in your watch time report. And when YouTube realizes your videos can hold people’s attention, they’ll reward it with higher search and recommendation rankings. It measures your video’s ability to hold viewers’ attention for its entirety. Average Percentage ViewedĪverage percentage viewed is the percent of each video the average viewer watched. You can also rank each of your videos by watch time and group your videos by themes, styles, and lengths to determine your most engaging types of videos. In the watch time report, you can see the amount of watch time your videos have accumulated. YouTube does this because the more watch time a video has, the more engaging their algorithm presumes it is. It’s a key metric because YouTube elevates videos and channels with higher watch times in their search results and recommendations section. Watch time is the total amount of minutes viewers have spent watching your videos.

YouTube Analytics: The 15 Metrics That Actually Matter 1. Read on to learn about the YouTube metrics that actually matter, and how they’ll enhance your video strategy. It’ll save you from drowning in the sea of analytics that most marketers only have a lifebuoy in, helping you not only stay afloat, but swim safely to land. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. There are a ton of KPIs that provide minimal insights. But, deep down, we all know that some metrics are more revealing than others. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. Some marketers might have an unhealthy obsession with metrics - they track too many of them.